W o r k .

Drop Packaging Concept

Identity and Packaging Design

Drop Logo Identity

It has been said that I may have an ever so slight addiction to liquorice.

Having lived in Holland for a large part of my youth, between 1974 and 1984 to be exact, the moreish aniseed flavoured sweet, known over the waters as 'drop', became a staple ingredient for daily consumption.

This love for the dark soft (zacht), sweet (zoet) and salty (zout) confectionery is what has lead me to design a minimalistic identity and packaging concept based around the delicious Dutch term.

Drop Identity Scatter on WhiteDrop Identity Scatter on Purpleish
Drop Identity Scatter on RedishDrop Identity Scatter on Blueish Drop Packaging Concept